I've been trying to determine what to do with the blogging software that I installed back in May. At first, I installed Movable Type just to see what all the hubbub was about. People were saying great things about this software, which resides on your web server (not on your PC, like most software) .. which means entries can be made from any computer with an Internet connection.
I also heard that MovableType was difficult to install, and you know how I enjoy a good technical challenge.
After the installation (no, it wasn't easy, but I had no problems), I was impressed. Friends followed suit. I liked it so much that I considered using MT to generate this main page (that you're reading now), and not simply use the software as a techno play-toy. I also liked that search engines (such as Google) seem to give priority ranking to my blog entries .. increasing site traffic.
Search engines prefer short, concise, web-pages, focused on one, particular topic. If you check out my monthly archives, you'll see that they are massive ramblings, containing many different topics. Search engines don't like that, and will rank them lower. This is the reason I try to break up the various Radified guides into short, bite-sized chunks. (The Ghost guide is divided into 9 pages.)
Then I heard that Google (world's most popular search engine) was going to artificially deflate the rankings of blog entries. Their logic is that most blog entries represent nothing more than "ego-tripping drivel". Yet major corporations today (such as Macromedia) are getting into the trend.
But blog-sites are inter-linked by many *other* blogs (digital friends .. bloggers know how to link), so their search-engine rankings are artificially exaggerated. There remains much debate on the topic, whether or not the rankings of bog-entries will be penalized by search engines.
So, until I can come up with a clear strategy, I've been duplicating entries, both here (I use Dreamweaver to generate these web pages), and in Ye Olde Rad Blog, using MovableType via copy-n-paste from here.