Tuesday: 03.May.2005

First check from Google for AdSense ads

Received my first check from Google yesterday. Wasn't very much, cuz it only included the period ending March 31st. And I only began running their ads midway thru that month. And it took some time to code their ads into my pages.

So it looks like they pay about a month behind. But it was good to know they actually send a check, and I didn't have to ask for it.

Working with the ads has consumed more time than I'd like to dedicate. It has taken some tweaking to find a style I feel comfortable with. Heck, I probably changed them half a dozen times already. It's tedious work, not the type of thing I find very engaging. But I feel they're working better with the site's design.

continued

I'm trying to avoid getting greedy. In other words, I'm trying to avoid using the maximum number of ads possible, on the maximum number of pages, with the biggest ads possible. But there is definitely that impulse. You know: more, more, more. (I'm sure the execs at ENRON know that impulse.)

For example, I removed all the ads from the pages containing images from 9-11. Something about that didn't seem right, even tho those pages produced over a thousand ads (page views) each day.

The guides clearly generate the most revenue. For example, there's the Guide to Norton Ghost, the guide to ASPI layer drivers, Doc's FDISK guide, the Partitioning Strategies, the guide to Ripping & encoding CD audio, the SCSI guide. These are the features which see the most traffic, and therefore generate the most clicks, which naturally bring in the most broccoli.

The Film school chronicles also do well, but only cuz they seem to generate a higher revenue-per-click ratio.

The most recent tweak was adding "Ad Links" to some of the more popular pages. They are the 4 links you see at the very top of the Ads by Google tower. That is a different style ad from the tower you see right below it. Something new from the minds at Google.

I think my approach is working, cuz yesterday saw the most page-views & most clicks ever. A new site record, so to speak.

I also added a few negative-color ads, such as the one you see here: Norton Ghost Quick Start, just to mix it up a little. But I think I'm pretty much done playing with these ads, and can finally get back to the fun stuff.

For more info, here is a Google search pre-configured for the query-string: google+adsense+ads

[Comments closed due to problems with s*p*a*m*m*a*g*e.]





Posted by Rad at May 3, 2005 12:12 PM

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