Sunday: 28.January.2007

Custom Placement Packs for Google's AdSense Program

Received an email today from the nice folks at Google. (They really are nice). As you can see, I host their ads, which generates revenue that helps pay the bills. Their note said:

Dear Publisher,

After a recent review of your site, we would like to include radified.com in our custom placement packs program. Custom placement packs are selections of individually-reviewed sites designed for our largest brand advertisers.

We would like to feature your site more frequently in these advertiser packages, but to do so, we need you to place more image and text-enabled medium rectangle ad units (300x250) on your site.

The medium rectangle is the most demanded size among our brand advertisers that utilize these packages for both text and image ads.

These advertisers want to ensure they reach visitors on high quality sites like yours, and are willing to bid more for ads prominently displayed on these sites.

today's entry continued here

They require that the units be placed "above the fold" on a page so that the ads are immediately visible to your site's visitors without scrolling down.

If you decide to add medium rectangle units to your site, please notify us by replying to this email so that we can begin featuring your site in more of our advertiser packages.

We also recommend you use the newly launched ad placements feature to define your ad slots to advertisers so they can bid on specific placements on your site. For instructions, see here on how to create these ad placements.

Sincerely,
AdSense Support

The text in that email that really caught my atention was: "These advertisers ... are willing to bid more for ads .. on these sites." Note: I've traditionally used the slightly larger rectagle ad (336x280).

I've briefly reviewed the program and it looks a bit complicated, but that's probably cuz it's getting late & I'm tired (my eyes are burning), and *everything* seems complicated when I'm tired. I'll give it another look in the morning .. when I'm fresh (after an espresso).

It takes a long time to modify the site's ads, cuz I code them into actual text (not an peripheral template), so I must do each page indiviually .. and the site has thousands of pages.

The last time I modified the site's Adsense ads (to "blend" them), it took me ~a week of non-stop coding (tedious, no fun). But maybe I'll earn a few extra pesos. =)

The end. For more along these lines, here's a Google search pre-configured for the query-string: adsense+google+custom+placement+packs





Posted by Rad at January 28, 2007 08:52 AM

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