Monday: 31.July.2006

Blended AdSense ads yield increased revenue via higher click-thru-rates (part II)

Regarding the use of new, blended Google AdSense ads,.. I'm still working on modifying the code (which sux, cuz I have so many web pages .. tedious work, involves no creativity) .. but...

...AdSense revenue jumped by ~50% on Wednesday & Thursday.

Friday's take was only slightly better than average, even tho the click-thru-rate (CTR) was significantly higher than normal. Today also looks to be a very good day, compared to the rest of the Saturdays this month. Maybe the best yet.

I realize a few days does not a representative sample make, but I'm pretty surprised that such a minor tweak could yield this kind of results so fast.

today's entry continues here

My eyes are starting to burn, and tendons in my right arm are getting sore from all the mouse-clicking (copy-n-paste, copy-n-paste... ad infinitum).

And while I have open the various web pages to the site's guides, I noticed places where updates and clarifications are needed...

...so it's taking much longer to complete than anticipated (as does everything it seems these days).

I also noticed that some of the pages in the guides are so big that they have long stretches of text where the reader can't see any ads.

So I'm considering breaking up some of these bigger pages into smaller, bite-sized ones, so I can display pages that have a higher concentration of ads.

Last time I did this, revenue jumped proportionately. But breaking up big pages into smaller ones ain't easy as it looks.

I also abandoned updating the black-background version of the Ghost guide. It's a shame, cuz I prefer pages with a black background, finding them easier on my eyes,.. but it's too much work to update and maintain two different copies of that particular guide.

Anyway, I keep plugging away .. would love to be able to put a dent in some of these lawyer bills I have.

BTW - If you'd like to try your hand at making a few buck$ by writing a guide (not as easy as it looks), I have a standing offer to share the wealth. You keep pretty much all the profit. I take barely enough to pay the taxes.

In other news, I didn't take the bug (Rad Jr.) for a ride down the Balboa peninsula this week, cuz it was too dang hot.

But I did take him to the Wedge, where they have a web cam mounted on the lifeguard tower there. Told friends when I'd be there, and they called (from the East coast), saying (excitedly) they could see me & the little guy playing in the surf.

They could both see & hear us (in real-time, I got closer to the camera), and I could talk to them. Pretty cool, being able to use those two different technologies in tandem like that.





Posted by Rad at July 31, 2006 06:28 PM

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