Wednesday: 26.July.2006

Blended Borderless Google AdSense ads yield higher click thru rate (CTR)

Regarding yesterday's entry (see entry for 25.July.2006), about tweaking Google's AdSense ads to maximize revenue .. yesterday was the highest grossing day all month, with a corresponding higher click-thru-rate (CTR).
And today (so far) looks to do even better. So it appears the experts really know what they're talking about.

Regarding the use "blended" ads, where you "remove" the border (by making the border the same color as your web page), and change the ad's background color to the same as your web page...

... I've always felt this was a little dishonest .. which is why I always made the background color of my ads a slightly different shade than that of my web pages (see here for example)...

... so folks would be able to differentiate between my content and ads. I never wanted to trick anyone into clicking ads.

continued

Another 'problem' regarding ad-clicks .. is that .. if you read articles on how to maximize revenue (such as this one), you'll find people saying things like:

For our adsense ads to work best we need to have people landing on them who are looking for information about a specific subject. So our adsense page has to have lots of information about one specific subject, but not so much that they stay there.

I certainly understand the concept, but the Radified guides you find here are usually fairly comprehensive (see links to your left).

This obviously generates much traffic (from external links) to the site's guides, for people looking for helpful info on how to do techie things such as use Norton Ghost to back-up their hard drive .. or learn about the best way to partition a new hard drive .. but...

...once folks get here, they normally don't want to leave. So they have no reason to click ad-links, which would take them away from the site's guides. And Google only pays for 'clicks' (not mere 'page impressions').

So there's a 'negative' associated with doing a good job (regarding the writing of guides, which tend to generate the most traffic)...

... cuz folks won't be interested in clicking any links (including ads) which take them away from the site.

[As a side note, you should know that, if you hold down the SHIFT key while clicking a link (with Internet Explorer), the linked page will open in a NEW WINDOW, which you can close when done, and never lose the page you're currently reading.]

Anyway, the borderless ads blended into my web pages look (deceptively?) like links to articles I may have written myself. Sure all the ads are annotated with a small letters which say Ads by Goooooogle, but this is easily over-looked with 'blended' ads.

At first it was tough for me to put ads on the site, as I resisted the evil influences of capitalism. Then the money started rolling in, and I quickly got over it. [Radified serves up about 20,000 pages a day, last I looked.]

Now it's tough for me to blend ads, but the increa$ed revenue, I'm sure, will help me get over that, too. What's next? Casino gambling? =) Hey, I still have a lot of lawyer bills to pay.

For more along these lines, here's a Google search pre-configured for the query: blended borderless google adsense ads





Posted by Rad at July 26, 2006 05:26 PM

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